Business Name Registration

Secure your business name in less than 10 minutes

Full Name

Your Email

Your Phone Number


What is a business name?

A business name is a name/title using which an entity (company/trust/partnership) or an individual as a sole trader conducts a business.

A company as such does not need a separate business name, it can trade under the company name. But if the company say “Television Pty Ltd” wants to trade as “The TV company” they will need to register the business name “The TV company” if available.

Similarly, if “Dr Get Well” as a sole trader wants to trade under his name he can but if he wants to trade as “Get Well Clinic” he will need to register the business name “Get Well Clinic”.

Is the business name available?

Using the above search box check if the name you want is available. Our system checks the ASIC records and will let you know if the name is available.

What is the fee for Business name registration?

You can register your business name with us for $88 including GST for 1 year or $138 ($46/year, value for money) + GST for 3 years.

Protect your brand

Registering a business name is an important first step to securing your brand. Next, you should secure your domain name and consider getting a trademark.

5-10 minutes after you submit your order the name will be reserved and will show as not available on the ASIC check availability tool. Your Business Name Certificate will be emailed across to you as soon as we receive it from ASIC.

Yes, you can use your home address.
Registering a business name is not protection against claims for potential trademark infringement. Check for potential infringements
As part of the business registration process, we will provide you with an ASIC key using which you can update your details anytime