Choosing a business name is not as easy as it sounds. You are not just choosing a name, it’s the first step towards creating an image and building a brand. It will have a significant impact on the success of your business. Just keep a few simple pointers in mind while choosing a name.
Some simple points to keep in mind while selecting your business name or company name:
- Keep the name short and simple. Try to avoid using any special characters or unnecessary hyphens. The shorter it is the better it is
- A simple name will consist of words that make sense and often give a clue as to what your business does. It should match your business and remind customers of the services that you are providing. It shouldn’t be vague or general in nature. Choose a name that is descriptive
- Try and avoid clever words and abbreviations. The business name or the company name should be clear, easy to remember, and unique. Your clients should be able to relate to it. It should be pleasant sounding, which evokes positive emotions in people. It should also be flexible enough so that it can be easily used on various platforms. Whether it’s your company literature, signs, and boards, or social media platforms. Consistency is the key
- Avoid complicated spellings and difficult pronunciation. Simple and straightforward never goes out of fashion. Trends change with the season, but your business name should be able to stand its ground regardless of time and trends
- Don’t box yourself in when choosing a name. For example – do not choose a geographical location, product category or a particular color. When your business grows and expands in future, when you decide to include more products and provide various other services, your name should still be able to cover it all. Keep the future in the business in mind while choosing the name
- Make sure you are not copying your competitors blindly when choosing the name, Your business name should be unique and original
- Do not use your name as a business name. It means nothing to the customers and might create legal situations in the future in case you decide to sell your business. Your own name will not resonate with potential clients as it should
- Use your family and friends’ opinions to see if the name is catchy enough. Sample a few different names with a few of your potential clients. Ask questions about the name to see if they are giving off the impression that you desire. It is always good to have a different point of view.
- Do your research thoroughly to see if the name you are thinking of seriously has not been taken already. Check for trademarks and domain names. If you are planning to have an online presence then having a good domain name is extremely important. If after narrowing down the name, you find that it has already been taken, don’t give up on it easily. See if you are able to buy the name back. If buying it back is not possible, see if you can modify your name to match what you had in mind and create a new domain name
- As the owner of the business, you will have to stick with this name for a long time. So make sure that you are also personally happy with the name and it means something to you. If you decide to change or modify the name at a later stage, it can have a negative impact on your business image. You can come across as unsure of what you are doing. Also, the costs involved to change it on various platforms can be heavy
- A business name registration is only the first step towards establishing your business. There is no need to stress about it for a long period of time. Although the name is going to give your business a good first impression, it’s up to you to meet your client’s expectations, provide exceptional services and products and bring your business to a success